General Concepts There are 5 different concepts of marketing, each of which vary in the function that they deal with. For example – production concept deals with production and selling concept deals with selling. Each of the concept was developed as per the need of the market. As the market changed, so did the concepts of marketing. And today, we have an opportunity to look at all 5 concepts of marketing and what they represent. Production concept Product concept Selling concept Marketing concept Societal marketing concept The article lists out the concepts of marketing in a very brief manner. You can click on each link to know more about each individual concept of marketing. Production Concept – Consumers prefer products that are widely available and inexpensive. The production concept is more operations oriented than any other concept. Click here to read more about the Production Concept Product Concept – Consumers favor products that offer the most qual